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    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Firmanzah"
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Succesfull New Product Launching (NPL): Bridging standardization and localiza…
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Firmanzah

Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinasional Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while mantaining the fitness with domestic (local) environment characteristics. NPL activity is …

Edisi
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ISBN/ISSN
978-979-061-042-2
Deskripsi Fisik
286 hlm. ind.; 24 cm
Judul Seri
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No. Panggil
658.81 FIR s