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Business : An Integrative Approach
This book containts
CHAPTER 1 - The Mature of Business
CHAPTER 2 - The Big Picture: Indicators of Business Success
CHAPTER 3 - The Scope of Contemporary Business
CHAPTER 4 - Decision Makers and Decision Making
CHAPTER 5 - The Links between Business and Its Stakeholders
CHAPTER 6 - The Impact of Diversity: Trends and Issues
CHAPTER 7 - The Impact of Economic Forces
CHAPTER 8 - The Impact of Globalization
CHAPTER 9 - The Impact of Financial Markets and Processes
CHAPTER 10 - The Impact of Legal and Regulatory Forces
CHAPTER 11 - The Impact of Industry Structure
CHAPTER 12 - Thinking Strategically about the Business Operation
CHAPTER 13 - Providing Value through Developing Quality Products
CHAPTER 14 - Enhancing Value through Communicating with Customers
CHAPTER 15 - The Azquisition and Use of Resources
CHAPTER 16 - Integrating Activities and Encouraging Commitment
CHAPTER 17 - Using Technology in a Competitive Environment
CHAPTER 18 - Measuring Performance
CHAPTER 19 - Promoting Change and Renewal
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