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Succesfull New Product Launching (NPL): Bridging standardization and localization

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Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinasional Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while mantaining the fitness with domestic (local) environment characteristics.

NPL activity is a long, costly, and cross-department process. It necessitates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are succesfully overcome this problem and become the global leaders; Others fail to manage this context to deal with ambigous and conflicting process between global and local interest during NPL process.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 FIR s

Penerbit

Jakarta : Salemba Empat., 2009

Deskripsi Fisik

286 hlm. ind.; 24 cm

Bahasa

English

ISBN/ISSN

978-979-061-042-2

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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